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This, in turn, stipulates the necessity of goal-oriented service management and, correspondingly, makes issues of revealing key indicators of service activity actual. ![]() International competition provides the necessity of putting emphasis just on the service. In the modern context the service is the one of significant sources of income for equipment manufacturers. Its goal implies target parameters of product service as an element of innovation activity of enterprise. This is what comprises relevance of the work. Redundancy of offers at market makes companies seek for additional competitive advantages to emphasize their product among the majority of similar ones. ![]() ![]() Level of service predetermines consumer’s tendency to acquire product. Determination of target parameters of product service as an element of innovation activity of Enterprise Determinación de los parámetros objetivo del servicio del producto como un elemento de la actividad de innovación de la empresa
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